Poster:

INTRODUCTION:
This is the last section of my coursework, which involves me creating a poster to promote and advertise my Newspaper. In doing this, I will need to aim to target this poster to my particular audience to ensure that it targets them individually. The purpose of a poster is to catch the readers attention and provide vital information. 
A vast amount of the worlds population travel to urban areas, for work, leisure or for their home life. These urban areas are where the use of transport become vital, and so Poster advertising becomes a great strategy in order to target its particular demographic target audiences. Posters are seen on public transports, such as buses, on walls of buildings, in shops and even standing on their own - and so it is all of this, that makes them so popular and eye catching.

Time Planning:

Below, is our time planning sheet:

Time Planning Sheet on Prezi

Research into existing ancillary products:

Below I have researched two different types of Newspaper posters.


The first image is a common style poster. It is one that portrays its message clearly to its demographic audiences. There is little text on the page - however it is shown in a large, bold font in order to catch the readers attention. The only colour shown on the page is blue - acting as a banner for the name of the Newspaper and also for the footer of the page. The size of page used is an A3 - where the text takes up over 3/4 of the page. The page is also displayed in a portrait manner.

The second poster is from the current popular Newspaper 'The Times'. The size of the paper for this particular poster is an A1. It is much larger in size - which may be an advantage, as it allows for more information to be displayed, and also may attract its readers more. The name of the Newspaper it is advertising is shown across the centre of the page, in a large font that matches that of the original style you see on its Newspapers. There are 6 lines of text displayed underneath the name, displayed to the right of the page - so that it does not overlap too much of the image. I notice that the font colour is white, as it stands out from its main background image. The image I feel may be important as it describes and links to the text that the poster is advertising in order to aware its audiences. This is an important convention, as the link between the two is necessary, as it helps to engage it's audiences with a large linking image.

<Representing the tree of knowledge.

The guardian Newspaper has used colour tremendously, to stand out and grab attention. This is an important convention, as it makes the reader want to read on. The name of the Newspaper, is placed at the top of the page in its original style, as shown on tit's Newspaper. I particularly like the short statements at the bottom left of the page, because it has been displayed in an orderly way, starting with the darker colours and going down to the lighter colours at the end.

<Displaying to it's audiences the supplements that can be found in their Newspaper. This technique has been used to persuade its audiences to buy the Newspaper. The newspapers famous logo is situated at the top right of the page, with the Newspapers name written across the centre.
Small print has also been included at the bottom of the page in a short simple sentence, top suggest its importance.

<The use of Art to create an image using words. The one element of the poster that stands out the most is displayed at the bottom of the page in a brown font to stand out against its white background. The one word 'read' sums up the whole of the poster and explains to the audiences in the tiniest possible summary, what they are informing them about.
The image created out of the above words displays a cityscape, maybe one that is casted and inspired the area that the Newspaper is sold in?








PURPOSE OF A POSTER:
The reason we will be creating a poster about our Newspaper, is because it acts as an advertising and promotion tool. The function of a poster is to:
-aware its audiences of what it is advertising and why.
 In doing this, I will need to make this stand out and ensure that it is easy and clear to read - whilst being presented nicely. The theme of the poster will need to link with the style of the Newspaper, so that it is easier for the readers to relate to it. When creating my poster, the following areas will need to be assessed:
-Layout
-Colour
-Size
-Font
-Images
-Style
-Theme




WHERE IT WILL BE FOUND:
Posters are great advertising tools, as they can be found practically anywhere. They are compact and take up little space, and so this makes it easier to reach out to its audiences. Common areas where posters are often seen include:
-Shop windows
-walls
-streets
-public transports
-Newspaper
-Magazines
-Supplement


CODES AND CONVENTIONS OF A POSTER:
When creating my poster, I will need to think about the codes and conventions needed in order to make my poster seem professional. These codes and conventions are:
-Promote the name of the Newspaper.
-Follow the same themes of the Newspaper.
-Include colours that relate to it.
-Persuasive language.
-Inspiring images
-Colourful and eye catching.
-Tag line/slogan - may relate to the image.
-Small print - explanatory texts
-Facts and figures.


Powerpoint presentation:


Above ^ we have created a short presentation stating the important codes and conventions/ingredients that need to be incorporated or are important to the poster. 


POSTER SIZES:
When creating my poster, I can either use A4 paper, A3 paper or A2 paper. The most common size used is either A4 or A3, with this, I have decided to use an A3 page. The reason I have chosen to use this, is because I wanted it to stand out and grab my audiences attention.The reason I decided not to use an A2 page, is because I felt that there would be too much space for little text, and I did not want a lot of white space left-as this may reject the attention from my audiences, due to lack of colour and information.


SOFTWARES:
PHOTOSHOP
INDESIGN


DRAFTS:
Using In design, I have created my first drafts of newspaper posters.  I've started with my black and red theme, and then experimented with a black and white theme to see which I prefer.

Above, I started the poster by experimenting with the use of sentences, and seeing how I could play around with them in a way that would stand out and be appealing. The colours I used are black and red, as these are the colours that are seen in the Newspaper, and so I wanted there to be a clear visual link between the two.

Using Photoshop elements, I managed to invert the colours, so that I was left with a black background and the font were white. This meant that the text could stand out and be the most important on show. I particularly like the title (masthead) because I like the contrast in colour between the word haverhill and the words weekly gazette.

My third design (Above), included much more visually details in certain elements. For instance the words that follow the circular shapes, and also the words that are constructed to form a Y shape. The sentence 'you heard it here first' was added to add to use of persuasive language.

Again, I have used the same editing techniques to create a similar outcome, where inverting the colours, mean that I could compare it to my earlier outcomes.

FINAL DEVELOPED IDEA:

I have decided to design my final poster as a statistic graph layout.  I done this to portray the element of facts and figures and incorporate them into the poster, so that it engages and informs its target audiences.

Changing the Newspaper font headline:

We decided upon changing the layout, font and size of the mast head text - so that we could achieve the Newspaper to have a name that stands out, and is appealing to our audiences. To do this, we increased the size of the word 'Gazette' so that it was the largest font on the paper, and enhanced the name.

Here, I feel that the poster is over crowded, where there is too much going on. This affects the appearance of the poster, as it seems less attractive to read from.

Final design:

I have chosen to use this poster design as my final one, as it tells a story. It shows clearly what the poster is about, and is informative - with plenty of space. I have followed the two colours throughout the poster, to show the links and the distinctive comparisons with each other.