A local Newspapers demographic however, is focused entirely within a small local area, where story lines about streets and small business' are likely to be talked about.
The Newspaper below (Daily Express) is an example of an existing National Newspaper. It shows story lines of real happenings around a National area. Other conventions such as advertisements, consist of typical stories that would want to be read by a majority of people anywhere.
In comparison to this is an existing example of a Local Newspaper. This particular type of Newspaper reveals story lines of recent happenings within the Local area. The advertisements that are also used on the cover of this Newspaper are from Local Companies to help appeal to their Local audiences, as a pose to a widespread audience.